On-page SEO is all about structuring your website the right way for search engines to understand what it is about and what niche it belongs to. Unlike off-page SEO, the on-page alternative is entirely focused on your website, which makes the strategy much easier.
Search engines focus on their users – they try to provide the best experience based on what users require. A properly optimized website will rank well among the results if it matches the users’ requirements. Without on-page optimization, your website will not be displayed on top, regardless of how good your content is.
There are multiple factors to take in consideration for on-page SEO, such as keywords, loading speeds, meta tags and so on. But before redesigning your website for search engines, remember that they cannot be converted into customers.
From this point of view, your website is most importantly created for visitors and potential customers and then for search engines. There are two different concepts that can work together if used responsibly. Your content is for customers, while the optimization tells search engines who to display your content to.