In a world where everyone seems to pay more attention to backlinks than to their own content, on-page SEO is clearly an overlooked concept.
We have written this guide for both newbies and more experienced users to understand the full necessity of on-page optimization. Find out why you need it, how it works and how you need to do it by the book to increase your rankings and conversions in search engine result pages.
Wrap your website into a top notch optimization and search engines will boost you in their results. After all, this is where it all starts – if they cannot understand your code and your goals, they have no idea where to place you in their results.
Not only do we aim to educate you on this manner, but we also provide transparent and efficient on-page SEO for quick and long lasting results.
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Understanding the concept of On-Page SEO
On-page SEO is all about structuring your website the right way for search engines to understand what it is about and what niche it belongs to. Unlike off-page SEO, the on-page alternative is entirely focused on your website, which makes the strategy much easier.
Search engines focus on their users – they try to provide the best experience based on what users require. A properly optimized website will rank well among the results if it matches the users’ requirements. Without on-page optimization, your website will not be displayed on top, regardless of how good your content is.
There are multiple factors to take in consideration for on-page SEO, such as keywords, loading speeds, meta tags and so on. But before redesigning your website for search engines, remember that they cannot be converted into customers.
From this point of view, your website is most importantly created for visitors and potential customers and then for search engines. There are two different concepts that can work together if used responsibly. Your content is for customers, while the optimization tells search engines who to display your content to.
Introducing You to Our On-Page SEO Services
You live in 2005 if you think SEO is all about stuffing your pages with keywords. Algorithms change on a regular basis in the attempt to make the user experience more efficient. Overtime, search engine optimization has become a complex concept that requires both time and experience.
You cannot just dump a few keywords here and there and call it optimization. Instead, you require a proper campaign based on research, especially as what works for some people will not work for everyone else.
While Google is the most important search engine out there, it is not the only one. The good news is changes required for other search engines are small and efficient. We put quality before quantity, so we focus on your clients and potential conversions.
It is a vicious circle – achieve more conversions for higher rankings and vice versa.
URL
The URL must be simple, easy to remember, short and often self-explanatory. It should tell potential customers what kind of company you are or what your service is about.
Title Meta
The title meta tag is the name showing up in result pages – the clickable link. Each page requires an appealing title – it is the first impression you make and the decisive factor.
Description Meta
No one will ever read sophisticated descriptions. Instead, be straight to the point and keep it simple. Both people and search engines love everything to be quick over the Internet.
Keyword Meta
We research the top keywords for your niche or industry and naturally implement them into your on-page SEO strategy for search engines to understand your website better.
Header Tags
Not only do header tags make your content easier to read, but they also emphasize the most important parts of it for search engines, adding to your position among the results.
Keyword Density
Keyword density can go in two directions. Use too many and Google will penalize you for being a spammer. Use too few and no one will find you. We will help you find the perfect balance.
Multiple Keyword Optimization
Each keyword requires a specific type of optimization based on its importance throughout your website. It is all about the right order and quantity, but also about finding the perfect balance.
Schema Markup
Schema is a semantic vocabulary – basically, pure microdata. We will add deeply customized data to your code to improve how search engines read your website and content.
What Makes On-Page SEO so Important
Search engine optimization is a constantly evolving field. If 10 years ago you could just throw some keywords here and there, these days you need to adapt to complex algorithms and techniques that only work when used simultaneously.
Search engines are all about the user experience. You have to follow the exact same principle when it comes to your content. As for the on-page optimization, that is how you communicate with search engines – this is our job.
No concept in on-page SEO is universal, hence the necessity of proper research and a deep level of customization. Fail to structure your website accordingly and no matter how good your content is, it will simply not rank.
Everything starts with on-page SEO. Even if your off-page SEO campaign is sound, failing to focus on your website will affect the website in the long run. This is where it all starts, so aim to provide value to both visitors and search engines.
You will end up spending a fortune with no visible results if you think spending money on backlinks is the key to success. Backlinks can and will help, but only if they are matched to a good on-page SEO.
Get “unstuck” from the rankings
At some point, it feels like you are stuck. You are no longer growing from the 264-th position for a keyword, no matter what you do. This is where on-page SEO comes into play.
Avoid disastrous penalties
While not impossible, recovering from a penalty to your website can be a tedious process that takes months. Everything we do, we do with these laws in mind to prevent unexpected situations.
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Your site fondation it’s one of the most important thing in SEO , so you need to make sure that it’s perfectly done before investing in link building .
